Yahoo seeks Google's aid after Microsoft talks die

But after eluding Microsoft's grasp, Yahoo is now turning to Google to help squelch a rebellion among its shareholders who believe it should have accepted Microsoft's $47.5 billion buyout offer while it was still available last month.

Yahoo announced its decision to let Google handle some of its advertising sales late Thursday, just a few hours after revealing it unsuccessfully tried to persuade Microsoft to renew its previous offer of $33 per share. The snub caused Yahoo to conclude that there is no hope for any kind of deal with Microsoft.

Although Yahoo believes Google could help boost its annual revenue by $800 million, the advertising partnership wasn't enough to ease the disappointment of investors who had been holding out hope for a Microsoft deal.

Yahoo shares plunged $2.63, or 10.1 percent, to finish Thursday at $23.52 and shed another seven cents after the market closed.

Part of the problem for Yahoo is that antitrust concerns might prevent an alliance with Google.

Google already holds about 75 percent of the $11 billion search advertising market in the United States with Yahoo a distant second at 9 percent, according to the research firm eMarketer Inc.

Microsoft and a variety of consumer-interest groups already have signaled they will turn up the political heat in an attempt to prevent Google from working with Yahoo.

The outcry already has drawn the attention of U.S. Sen. Herb Kohl, chairman of the Senate subcommittee on antitrust, competition policy and consumer rights.

"The consequences for advertisers and consumers could be far-reaching and warrant careful review, and we plan to investigate the competitive and privacy implications of this deal further," said Kohl, a Wisconsin Democrat.

Yahoo and Google have voluntarily agreed to wait until late September to begin working together to give the government adequate time to review the arrangement. If it isn't blocked, the partnership could last for the next decade.

The antitrust scrutiny appears to be the least of Yahoo's worries for now.

The Sunnyvale-based company also is trying to fend off a shareholder mutiny led by activist investor Carl Icahn, who has vowed to replace the company's board because of the way the directors handled the Microsoft negotiations during the past 4 1/2 months.

But Icahn has been hoping to engineer a sale to Microsoft, so his campaign could be hurt by the perception that the software maker has lost all interest in buying Yahoo. Shareholders may be reluctant to support Icahn's attempted coup unless he can demonstrate his slate of directors has a better turnaround plan than the current board.

Icahn did not return phone calls seeking comment Thursday.

The fate of Yahoo's board is scheduled to be determined at the company's Aug. 1 annual meeting.

"If you are a Yahoo shareholder, you just have to be scratching your head right now," said Standard and Poor's equity analyst Scott Kessler.

If Wall Street's backlash becomes severe enough, Kessler said he believes Yahoo might have to consider replacing co-founder Jerry Yang as its chief executive — something Icahn has already promised he will do if he wins control of the board.

After Yang took over the reins from Terry Semel a year ago, Yahoo's stock price fell from $28.12 to $19.18 at the time Microsoft launched its unsolicited takeover attempt in January.

Yang "has been slow to move, slow to act and it has cost shareholders as a result," Kessler said.

Many Yahoo shareholders blame Yang for letting his emotional attachment blur his judgment during the Microsoft negotiations.

Yahoo's board sent Yang and fellow co-founder David Filo to a pivotal May 3 meeting in Seattle to discuss Microsoft's oral offer to buy the company for $33 per share, up from its initial bid of $31 per share. After Yang demanded $37 per share, Microsoft CEO Steve Ballmer withdrew the offer.

In recent weeks, Ballmer has been trying to buy Yahoo's search engine instead.

Yahoo concluded that its search engine was too important to sell piecemeal.

Without explaining its logic, Microsoft said it believed a deal involving Yahoo's search engine would have been more valuable to Yahoo than if it had bought the entire company at $33 per share. The Redmond, Wash.-based software maker said it remains open to buying Yahoo's search operations.

Yahoo's deal with Google includes an escape hatch should Microsoft or another suitor buy the company. If Yahoo is sold, Google would receive a termination fee of up to $250 million.

That clause could still raise hope that Icahn might be able to renew the Microsoft talks if he can win control of Yahoo's board.

The deal shapes up as a major victory for Mountain View-based Google, which didn't want Yahoo to fall into Microsoft's clutches.

"I am happy to be helping them to stay independent," Google co-founder Sergey Brin said in a Thursday interview.

With a Yahoo deal off the table, Microsoft could set its sights on a smaller acquisition that still might help its unprofitable Internet operations. Analysts have cited Time Warner Inc.'s AOL, Internet software service provider Salesforce Inc. and leading online social networks, News Corp.'s MySpace and Facebook Inc. as possible targets.

The Google partnership expands upon a two-week trial conducted in April while Yahoo was trying to pressure Microsoft into raising its bid. The tests confirmed Google's technology would generate more revenue for Yahoo than its own system, which cost more than $2 billion to acquire and improve.

Nevertheless, Yahoo still intends to use its own search engine to distribute some ads and process all search requests. Working with Google will give Yahoo "the best of both worlds," Yahoo President Sue Decker said a Thursday conference call.

Yahoo Wants Appraisal On Current Offer From Microsoft

Yahoo is not opposed to a deal with Microsoft but Microsoft should pay more than $31 a share if it wants to buy the company, Yahoo plans to say in a letter to Microsoft, a person familiar with the matter said on Sunday.
n the letter to be sent on Monday, Yahoo is also expected to reject Microsoft's suggestion that its business is deteriorating, the person said.

Microsoft Chief Executive Steve Ballmer in a letter to Yahoo's board on Saturday threatened to lower his company's bid and mount a proxy campaign if the Internet company does not agree to a deal in the next three weeks.

Battling To Survive, Yahoo acquires Maven Networks

Undeterred by the threat of a hostile takeover, slumping Internet pioneer Yahoo Inc. completed an acquisition of its own Tuesday by buying online video service Maven Networks Inc. for $160 million.
The deal marks Yahoo's latest attempt to expand its online advertising network and snap out of a two-year financial funk that has culminated in unsolicited takeover offer from Microsoft Corp.

Yahoo's board rejected the bid Monday, prompting Microsoft to raise the possibility of taking its offer — originally valued at $44.6 billion or $31 per share — directly to shareholders.

Sunnyvale-based Yahoo thinks it's worth more, an opinion echoed by its second largest shareholder in a letter released Tuesday.

"We think (Microsoft) will have to enhance its offer if it wants to complete a deal," wrote Bill Miller, a respected fund manager for Legg Mason Inc., which owns more than 80 million Yahoo shares.

Like many other industry analysts, Miller predicted Yahoo ultimately will end up in Microsoft's clutches.

"We think it will be hard for (Yahoo) to come up with alternatives that deliver more value than (Microsoft) will ultimately be willing to pay," he wrote.

Miller also wrote that he has already met with Steve Ballmer, Microsoft's chief executive, and spoken to Jerry Yang, Yahoo's CEO and co-founder, to share his views.

Redmond, Wash.-based Microsoft so far has indicated it's not budging from its original offer, calling the proposal "full and fair." Analysts believe the tense mating dance will last at least a few more weeks.

In the meantime, Yahoo continues to work on a long-promised turnaround.

The talks to buy Cambridge, Mass.-based Maven began before Microsoft announced its bid Feb. 1, said Tim Cadogan, Yahoo's senior vice president of marketing products.

Maven helps television and movie studios find Web sites to show their videos and manage the accompanying advertisements. The six-year-old startup works with a wide range of media outlets, including CBS Sports, Gannett Co., News Corp., Hearst Corp. and Sony Pictures.

Online video advertising is steadily climbing as more people watch news and entertainment online. The amount spent on Internet video ads annually is expected to triple during the next three years to $4.3 billion in 2011, estimated research firm eMarketer Inc.

"We think video is going to become the third leg of the advertising stool," said Cadogan. Ads tied to search requests is currently the Internet's biggest moneymaker, followed by so-called display ads featuring photos, illustrations and other images.

Yahoo has been discussing a search advertising partnership with the market leader, Google Inc., as a way to boost its profits and thwart Microsoft's bid. But a deal between Google and Yahoo would face significant antitrust hurdles because it would meld the two largest search advertising networks, causing more analysts to conclude an alliance is unlikely.

As in search, Yahoo is trying to catch up to rival Google in Internet video.

As of December, Yahoo held a 3.4 percent share of the U.S. online video market, lagging far behind Google, whose ownership of industry leader YouTube.com gave it nearly one-third of the market, according to comScore Inc.

Yahoo plans to retain Maven's roughly 70 employees even as it completes plans to lay off 1,000 workers in other divisions as part of a plan announced two days before Microsoft's bid.

Employees affected by the job cuts reportedly began receiving layoff notices Tuesday. Yahoo spokeswoman Diana Wong declined to comment.

Based on a previous mid-February timeline established by management, Yahoo is expected to release additional details about the layoffs late this week or early next week.

Yahoo shares fell 1 percent, or 30 cents, to $29.57 Tuesday while Microsoft shares rose 13 cents to close at $28.34.

T-Mobile Replaces Google By Yahoo in Europe

Yahoo Inc ousted archrival Google Inc as T-Mobile's top Internet partner in Europe as it unveiled a service to squeeze social Web connections on to cell phone screens, a day after rebuffing a $41.6 billion takeover bid from Microsoft Corp.

The deal, announced at the Mobile World Congress wireless fair on Tuesday, puts Yahoo on a strong footing with carriers in Europe, building on deals it has closed with operators in the Americas and Asia, as it seeks to make up in mobile the ground it has lost to Google in computer-based Web search.

Yahoo now has access to 600 million potential users through its carrier partners worldwide, and Marco Boerries -- the executive leading Yahoo's mobile push -- told Reuters he aimed to reach 1 billion by the end of 2009.

"Europe is now wide open," he said in an interview at the trade fair. "For the rest of Europe, let the games begin."

Yahoo's new service, called oneConnect, creates a single contacts list for users that draws on all their Web connections -- regardless of whether those connections were made through instant messaging services, email or online social networks.

Users can then see -- to the extent that their contacts allow them to -- their friends' availability, activities and messages, without the bother of trying to navigate between Web sites and inboxes on a mobile phone.

"Today, most people have too many forms of communications," said Boerries, executive vice president of Yahoo's Connected Life division. "To keep in touch with all of them you have to go to all of these different Web sites."

Once the free service becomes established, Yahoo plans to introduce discreet advertising on parts of oneConnect, sharing the revenues with phone operator partners.

RACE FOR HEADLINES

Google and Nokia briefly grabbed the headlines at the Barcelona wireless fair on Tuesday, announcing a deal to integrate Google Search into Nokia's own search engine it preinstalls on dozens of its handset models.

Nokia, which makes 40 percent of cell phones sold in the world, will add Google to the Microsoft and Yahoo search options it already includes.

The race between companies wanting to put their own stamp on consumers' experience of the mobile Internet -- and gather information critical to advertising strategies -- has made rivals of parties once happy to mind their own business.

Microsoft, Google, Yahoo and Nokia have been outdoing each other with mobile Web-related news at the fair this week.

Yahoo's deal on Tuesday with Deutsche Telekom's T-Mobile division trumped the excitement that broke out around Microsoft's announcement late on Monday that it had agreed to buy Danger, a company best known for the software that drives the Sidekick mobile Web browser.

Before the fair, a buzz had built up around anticipated sightings of prototypes of phones based on Google's new Android software platform -- a buzz that quickly subsided as it became apparent that the working models on display bore little resemblance to anything that might appear in shops.

But the struggle for influence over the mobile Web need not have a single or even just a few winners, said the head of Microsoft's mobile communications division, Pieter Knoock, pointing out that the market was growing fast but still tiny.

Just 123 million of the 1.1 billion phones sold last year were so-called smartphones, cell phones with computer-like capabilities like e-mail and Web browsing, and business models are still being developed for mobile advertising.

"There's a lot of opportunity," Knoock said in an interview. "Mobile advertising is a greenfield site, and PC advertising expertise doesn't necessarily help."

"The question is who's going to win in which services."